I’m a bit confused. Well, perhaps I am simply unclear about why we choose what we choose. Pepsi removed its All Pepsis Matter ad after people responded negatively--much more negatively than focus groups, mind you--to it. The negative response, it seems, stems from the assertion that Pepsi trivialized the Black Lives Matter movement, among others, to sell pop. The gaffe was so egregious and ripe for sarcastic clapback that even Bernice King got in on the action of chastising the soft drink-maker for suggesting that we could stop all of this tension between police and civilians if, instead of protesting, Kendall Jenner took off her blond wig and gave a cop a Pepsi.